// retainer-data.jsx — content extracted from the deck

window.AWARDS_HERO = [
  { num: "60", sup: "+", lbl: "International awards" },
  { num: "5.0", lbl: "Clutch rating" },
  { num: "18", sup: "×", lbl: "Awwwards" },
  { num: "25", sup: "×", lbl: "CSS Design Awards" },
];

window.TICKER = [
  "Red Dot Award",
  "3× FWA of the Day",
  "18× Awwwards",
  "25× CSS Design Awards",
  "11× Behance",
  "5.0 Clutch",
  "10 years",
  "40+ products",
];

window.HOW_STEPS = [
  {
    i: "a.",
    h: "Kick-off is more than a meeting",
    p: "We go deep on your existing flows, user feedback, and business goals. We map what's working, what isn't, and what to build next. You get a prioritized plan before any design work starts.",
    foot: ["Week 1", "First delivery — day 5"],
  },
  {
    i: "b.",
    h: "One person. Full accountability.",
    p: "One Project Manager owns delivery. No status chasing, no briefing three different people about the same feature. Every deliverable goes through Art Director review before it reaches you.",
    foot: ["Slack · Notion · Linear", "Weekly 30-min sync"],
  },
  {
    i: "c.",
    h: "Continuity you can count on",
    p: "If your dedicated designer is unavailable, the work doesn't stop. Context stays inside the studio, not inside one person's head. Another team member picks up without losing the thread.",
    foot: ["No re-onboarding", "Vacations covered"],
  },
];

window.TEAM = [
  {
    role: "01 / Product Designer",
    name: "Product Designer",
    body: "Screens, flows, prototypes, design systems. Someone who learns how your product thinks and works inside your sprint cycle, not around it.",
    perks: ["Screens & flows", "Prototypes", "Design system", "Works inside your sprint cycle"],
  },
  {
    role: "02 / Art Director",
    name: "Art Director",
    body: "Reviews every deliverable before it reaches you. You never wonder if the design decision was the right one. Someone already thought that through.",
    perks: ["Reviews every deliverable", "Quality gate before you see it", "Design decision accountability"],
  },
  {
    role: "03 / Project Manager",
    name: "Project Manager",
    body: "Owns the backlog, runs the weekly sync, tracks delivery. You don't chase status updates. You just receive work.",
    perks: ["Owns the backlog", "Weekly sync", "Tracks delivery", "You just receive work"],
  },
];

window.TEAM_INCL = [
  { k: "Figma files", v: "Handed off & organized" },
  { k: "Cadence", v: "Weekly 30-min sync" },
  { k: "Updates", v: "Async Loom in between" },
  { k: "Recap", v: "Monthly recap of work shipped" },
];

window.DELIVER = [
  { ic: "i.",   h: "Product UI / UX",  p: "End-to-end product flows. Pixel-level craft on the surfaces your users actually touch — onboarding, dashboards, billing, edge cases.", tag: "In-house" },
  { ic: "ii.",  h: "Web Design",       p: "Marketing site, landing pages, product narrative pages. Built to match the product, not a separate brand exercise.", tag: "In-house" },
  { ic: "iii.", h: "Brand Identity",   p: "Logo, identity systems, brand guidelines. Done inside the studio, in lockstep with the product surface.", tag: "In-house" },
  { ic: "iv.",  h: "3D & Motion",      p: "Brand motion, hero animation, 3D visuals — coordinated through our partner network.", tag: "Partner network" },
  { ic: "v.",   h: "Development",      p: "Web and mobile engineering. Webflow, Next.js, custom, iOS and Android — handled by trusted dev partners we've worked with for years. We coordinate scope and hand-off so you keep one point of contact.", tag: "Partner network" },
  { ic: "vi.",  h: "Performance Marketing", p: "SEO, GEO, and paid acquisition — handled by our dedicated marketing partners. We coordinate the brief and creative assets from our side so brand and performance stay aligned.", tag: "Partner network" },
];

window.SPEED = [
  { v: "3–5", k: "Days for a landing page" },
  { v: "24–48", k: "Hours for a UI screen or feature flow" },
  { v: "1 sprint", k: "Design system updates, scoped & shipped" },
];

window.MATH_HIRE = [
  { country: "USA",     salary: "$118,000", bens: "+35%", total: "$172,000+" },
  { country: "Germany", salary: "€58,000",  bens: "+21%", total: "€75,000+"  },
  { country: "UK",      salary: "£55,000",  bens: "+28%", total: "£75,000+"  },
];

window.MATH_VS_HIRE = [
  { k: "What you get",  a: "1 designer",   b: "Designer + AD + PM" },
  { k: "Annual cost",   a: "$172,000+",    b: "$38,400/yr", accent: true },
  { k: "Time to start", a: "1–2 months",   b: "5 days" },
  { k: "Recruiting risk", a: "High",       b: "None" },
];

window.MATH_VS_FREE = [
  { k: "Rate",              a: "$50–80/hr",        b: "from $40/hr" },
  { k: "Availability",      a: "When free",        b: "Guaranteed" },
  { k: "Art Director review", a: "None",           b: "Included" },
  { k: "Project Manager",   a: "None",             b: "Included" },
  { k: "Annual cost",       a: "$48,000–76,800",   b: "$38,400", accent: true },
];

window.MATH_VS_BOTH = [
  { k: "What you get",        hire: "1 designer",      free: "1 freelancer",       cosmos: "Designer + AD + PM" },
  { k: "Annual cost",         hire: "$172,000+",        free: "$48,000–76,800",     cosmos: "$38,400/yr", accent: true },
  { k: "Time to start",       hire: "1–2 months",       free: "Variable",           cosmos: "5 days" },
  { k: "Availability",        hire: "Fixed",            free: "When free",          cosmos: "Guaranteed" },
  { k: "Art Director review", hire: "None",             free: "None",               cosmos: "Included" },
  { k: "Project Manager",     hire: "None",             free: "None",               cosmos: "Included" },
  { k: "Recruiting risk",     hire: "High",             free: "Medium",             cosmos: "None" },
];

window.PLANS = [
  {
    name: "Starter", tag: "40h / month",
    sub: "For early-stage teams without a designer yet.",
    team: [
      { role: "Product Designer", count: 1 },
      { role: "Art Director",     count: 1 },
      { role: "Project Manager",  count: 1 },
    ],
    rates: [
      { k: "1-month",  v: "$2,000/mo" },
      { k: "3-month ($45/hr)",  v: "$1,800/mo" },
      { k: "6-month ($40/hr)",  v: "$1,600/mo" },
    ],
  },
  {
    name: "Standard", tag: "80h / month", featured: true, badge: "★ Most popular",
    sub: "A full part-time team — replaces a mid-level in-house hire.",
    team: [
      { role: "Product Designer", count: 1 },
      { role: "Art Director",     count: 1 },
      { role: "Project Manager",  count: 1 },
    ],
    rates: [
      { k: "1-month",  v: "$4,000/mo" },
      { k: "3-month ($45/hr)",  v: "$3,600/mo" },
      { k: "6-month ($40/hr)",  v: "$3,200/mo", accent: true },
    ],
  },
  {
    name: "Scale", tag: "160h / month",
    sub: "Two-designer pod for active product orgs.",
    team: [
      { role: "Product Designer", count: 2 },
      { role: "Art Director",     count: 1 },
      { role: "Project Manager",  count: 1 },
    ],
    rates: [
      { k: "1-month",  v: "$8,000/mo" },
      { k: "3-month ($45/hr)",  v: "$7,200/mo" },
      { k: "6-month ($40/hr)",  v: "$6,400/mo" },
    ],
  },
];

window.WHY = [
  {
    n: "i.",
    h: "Long-term partnerships",
    p: "Ply: ongoing since 2023. Zeuss: ongoing since 2023. Umami View: 2019 to 2024. That's what happens when a team learns your product deeply enough to anticipate what you need next.",
  },
  {
    n: "ii.",
    h: "Senior-only team",
    p: "Every designer has 5+ years of product design experience. No juniors on client work. Every deliverable goes through Art Director review. You don't manage quality. We do.",
  },
  {
    n: "iii.",
    h: "We think in product",
    p: "We know what retention, onboarding drop-off, and conversion mean for design decisions. When something looks good but creates friction, we say so.",
  },
  {
    n: "iv.",
    h: "Track record",
    p: "10 years. 40+ products. 60+ international awards including Red Dot, 3× FWA, 18× Awwwards, and 25× CSS Design Awards. 5.0 on Clutch.",
  },
];

window.CASES = [
  {
    mark: "Ply",
    tag: "B2B SaaS · USA",
    meta: ["B2B SaaS", "USA", "Ongoing since 2023"],
    h: "Joined a fast-shipping team, then <em>stayed</em>.",
    body: "Darion Miller, Co-founder of Ply, came to us with a product growing faster than his design capacity. No in-house design team. A backlog that kept expanding.",
    body2: "We joined their sprint cycle, learned the product, and stayed. Product UI, UX flows, design system, marketing site. Darion's team sets the priorities. We handle the design.",
    quote: "Their attention to detail and ability to translate our vision into a seamless, user-friendly interface exceeded our expectations. We couldn't be happier with the results.",
    quoteWho: "Darion Miller, Co-founder of Ply",
    quoteRole: "5.0 on Upwork",
    quoteInit: "PT",
  },
  {
    mark: "Umami View",
    tag: "B2B SaaS · Germany",
    meta: ["B2B SaaS", "Germany", "2019 → 2024"],
    h: "Five years. Fifteen apps. <em>One</em> design system.",
    body: "Johannes Artmaier and Johannes Fischl came to us in 2019 with a complex problem: a platform with 15+ interconnected apps for opticians that needed to be designed, systematized, and explained clearly to non-technical users.",
    body2: "We designed the full product: UI/UX for the platform, logo, design system, and website. Today Umami View serves 450+ opticians across DACH and is part of the Microsoft Startup Hub.",
    quote: "We were impressed with Cosmos Studio's focus on delivering impactful product solutions that significantly enhanced our UX.",
    quoteWho: "Johannes Artmaier",
    quoteRole: "CTO & PM, Umami Ware GmbH · 5.0 on Clutch",
    quoteInit: "JA",
  },
  {
    mark: "Zeuss",
    tag: "Healthcare · USA",
    meta: ["Healthcare", "USA", "Ongoing since 2021"],
    h: "Every design need, <em>one</em> phone number.",
    body: "Jonas Siuksta, CEO of Zeuss, came to us in September 2021 with an existing site and a clear need: a scalable platform for a growing telehealth business covering weight loss, skin, hair, and hormone therapy.",
    body2: "Almost five years in, we're still their design team — full-cycle UI/UX, illustrations, photo editing, custom animations, and development. The collaboration is ongoing, with new pages and design updates shipping every month.",
    quote: "Love working with them — highly recommend. Their attention to detail and ability to turn complex ideas into clean, user-friendly designs is truly impressive.",
    quoteWho: "Jonas Siuksta",
    quoteRole: "CEO, Zeuss · 5.0 on Clutch · 5 yrs",
    quoteInit: "JS",
  },
];

window.STEPS = [
  { n: "01.", h: "Book a call", p: "30 minutes with Anna. A conversation about your product, your needs, and whether the timing is right." },
  { n: "02.", h: "We scope", p: "We put together the right plan: team size, hours, commitment length. You get a clear picture before signing anything." },
  { n: "03.", h: "We sign", p: "Simple contract. First month upfront to reserve your team slot." },
  { n: "04.", h: "First delivery in 5 days", p: "Your team is assigned. Kick-off is done. Work starts within 5 days of signing." },
];

window.FAQS = [
  {
    q: "What's included in my monthly hours?",
    a: "Your hours cover design and creative work across the full scope of your product: UI/UX, web design, brand identity, marketing materials, presentations, content for the site, and light prototyping or vibe-coding for quick solutions. At the start of each month we plan together what fits into your hours and what moves to the next. Anything outside this scope, such as mobile or web development, 3D, and motion graphics, is handled through our partner network and scoped separately.",
  },
  {
    q: "What happens if I don't use all my hours in a month?",
    a: "Unused hours don't roll over. Your retainer reserves a dedicated team for you every month: a designer who knows your product, an Art Director, and a Project Manager. That capacity is held for you regardless of how much work comes in. If a month is quieter, we use the time to improve existing work, refine the design system, or prepare for the next sprint.",
  },
  {
    q: "Can I pause or cancel my retainer?",
    a: "Yes, you can pause. Your retainer is a commitment for a fixed term: 1, 3, or 6 months. If you need to cancel early, the remaining commitment is recalculated at the 1-month rate.",
  },
  {
    q: "What if my designer gets sick or goes on vacation?",
    a: "You won't notice. If your designer is unavailable, another team member who already knows your product steps in. If needed, we bring in an additional designer from our team and onboard them quickly on our side. The context stays inside the studio, not inside one person. For you it's seamless.",
  },
  {
    q: "How does the kick-off work?",
    a: "We spend the first week going deep on your product before any design work starts. We study your existing flows, talk to your team, review user feedback if available, and map what's working and what isn't. The output is a prioritized plan for the first month: what we tackle first, what moves to month two, and what needs more research. If you're starting from scratch, we help define the vision and break it into a concrete roadmap. Either way, you know exactly what's happening before we touch a single screen.",
  },
  {
    q: "What does a typical month look like?",
    a: "Week one is onboarding: we go deep on your product, ask the hard questions, and show you first concepts and hypotheses. From week two we move into weekly sprints: Monday we plan together, Friday we show results. Mid-month sync to check priorities and adjust if needed. Throughout the month we communicate as one team: daily async updates, a few check-ins per week, and a monthly recap of what shipped and what's next. You always know where things stand.",
  },
  {
    q: "In what time zone do you work?",
    a: "We're based in Kyiv (EET, UTC+2/+3) and work 10am to 6pm. For European clients the overlap is seamless. For US clients we schedule syncs in the early morning your time: 9–10am EST works well for us and fits naturally into your day. Async communication via Slack and Loom covers the rest, so you always wake up to updates and progress.",
  },
  {
    q: "How long does it take to get started?",
    a: "Usually one week from the moment we agree on the plan. That week covers contract signing, NDA, and team assignment. Once we receive the first payment, your team is reserved and kick-off is scheduled. The faster you move on paperwork, the faster we start.",
  },
  {
    q: "Do you sign NDAs?",
    a: "Yes. We sign NDAs as a standard part of every engagement, and our internal team members are bound by confidentiality agreements as well. We do ask that any NDA preserves our right to showcase the work in our portfolio and on social media. We also don't accept clauses that restrict us from working with companies in adjacent spaces. All details are reviewed and agreed at the contract stage.",
  },
  {
    q: "What's your minimum commitment?",
    a: "The minimum commitment is one month. If you want to see how we work before committing, we offer a one-week trial: a real sprint with your product, real deliverables, real team. After that you decide if you want to continue.",
  },
  {
    q: "What kind of products do you specialize in?",
    a: "We work best on complex digital products: B2B SaaS dashboards, multi-step onboarding flows, analytics platforms, HealthTech, FinTech, and EdTech interfaces. Products where design decisions have real consequences for conversion, retention, and user trust. If your product has a backlog full of flows, edge cases, and system logic — that's where we do our best work.",
  },
  {
    q: "Do you work with specific industries?",
    a: "Our deepest experience is in SaaS (B2B and B2C), HealthTech (Zeuss — 5 years ongoing), and enterprise platforms (Umami View — 15 interconnected apps). We also work with Web3 infrastructure, GameDev, and IT services companies. If your product involves complex UI and real users who depend on it working well, we're a fit.",
  },
];
